Digital Marketing Course for Beginners

Categories: Digital Marketing
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About Course

Learn the fundamentals of digital marketing from scratch with this free beginner-friendly course. You will understand how businesses promote their products and services online using websites, search engines, social media, content, email, and online advertising. This course focuses on practical concepts and gives you a strong foundation to continue learning advanced digital marketing skills.

What Will You Learn?

  • -Understand the fundamentals and importance of Digital Marketing.
  • -Learn the basics of SEO, Social Media, Content and Email Marketing.
  • -Understand online advertising, website traffic and marketing analytics.
  • -Learn how to create a basic Digital Marketing strategy for a business or personal brand.

Course Content

Module 1: Introduction to Digital Marketing
What is Digital Marketing? Traditional Marketing vs Digital Marketing Importance of Digital Marketing Different types of Digital Marketing How Digital Marketing works

  • What is Digital Marketing?
    06:10

Module 2: Website & Landing Page Basics
Understanding websites Role of a website in Digital Marketing Introduction to landing pages Basic website structure Introduction to WordPress

Module 3: Search Engine Optimization (SEO)
What is SEO? How search engines work Keywords and keyword research On-page SEO basics Off-page SEO basics Basic SEO tools

Module 4: Social Media Marketing
Introduction to Social Media Marketing Facebook, Instagram, YouTube and LinkedIn Creating engaging social media content Social media posting basics Understanding likes, reach, engagement and followers

Module 6: Email Marketing
What is Email Marketing? Building an email list Types of marketing emails Creating a simple email campaign Email marketing best practices

Quiz
Give correct answers for Each Question

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